About US

About the Founder:

Cushnie Watches was founded in 2020 by Waylond Cushnie, a six-year Product SME at a Health Insurance Company. During Waylond's first years in Product, he learned how to design and operationalize Medicare/Commercial benefit plans that illustrate a commitment to quality and member satisfaction.

As a collector of watches, Waylond wanted to create a watch that represents luxury without luxury prices. As Waylond's passion grew in horology, he realized that watches are far more than an elegant way of keeping time. Watches are statements that require no words; watches are a universal language.

Waylond began to sketch countless dials, creating a muse that he could bring to the world one day. He also needed a brand that would proudly represent his core beliefs, not only today but infinitely into the future. Using his surname "Cushnie", Waylond relied on his core values: family, freedom, and self-expression. Cushnie Watches had officially been born.

Our Mission:

Our mission is simple here at Cushnie Watches: to create quality minimalist timepieces. At the same time, we want our watches accessible. That is why we employ a direct-to-consumer strategy - to cut out the middleman and put a Cushnie Watch on your wrist. We eliminate the traditional retail markup that you are so incredibly tired of seeing in the watch market today.

We want the whole world wearing Cushnie Watches. Every hard-working man and woman deserves a watch that elevates their style and arms them with confidence in every situation. We firmly believe that our watches are a symbol of freedom. Freedom to express yourself. Freedom to live your way.

We work hard to create watches that can be enjoyed by anyone and appreciated by everyone. Wherever life takes you, Cushnie Watches is along for the ride.